According to 82% of job seekers, a poor candidate experience can make them think less favorably of a business they had previously appreciated.
In order to recruit and keep top talent in today's competitive job market, businesses are putting more and more emphasis on improving the candidate experience. The term "candidate experience" describes the entire interaction an applicant has with a business during the hiring process, from the first contact to onboarding. Companies can benefit from a pleasant applicant experience by attracting and keeping top talent, enhancing their brand reputation, and increasing the possibility of referrals.
Here are some ways companies can improve candidate experience:
1. Centralize the application procedure
Candidates may be deterred from applying for a post by a time-consuming and challenging application process. The application procedure was uncompleted by 60% of job applicants because it took too long. Hence, it's essential to design a concise and understandable application process if you want to retain individuals. Businesses can simplify the application process by adopting tools like chatbots that are driven by AI to respond to common queries, pre-screen applicants, and give tailored feedback.
2. Communicate regularly
Applicants value frequent contact during the hiring process. Businesses can automate communication, issue status updates, and give feedback using technology like applicant tracking systems (ATS).
75% of applicants never hear back from a company after submitting an application, which can be damaging to the brand.
3. Make the interview process simple and clean
Candidates may feel anxious during interviews. Businesses can reduce interview anxiety by giving candidates clear instructions, letting them know what to expect, and creating a relaxed atmosphere. 87% of applicants claim that a successful interview can cause them to reconsider a position or business they had previously had doubts about.
4. Personalize the experience
Companies can demonstrate their value to candidates by customizing the hiring process because every applicant is different. By employing technology to produce tailored communication, provide personalized feedback, and adapt the interview process to each candidate's needs, personalization can be achieved.
5. Gather feedback
Candidates' input can be received by businesses to continuously improve their hiring operations. Online surveys and other forms of technology can be used to gather input and evaluate data to pinpoint areas that need improvement.
In conclusion, businesses that make an investment in enhancing the applicant experience may recruit and keep top talent, strengthen their brand reputation, and boost referral rates. Companies may establish a pleasant candidate experience and get a competitive edge in the job market by expediting the application process, communicating often, offering a favorable interview experience, personalizing the experience, and obtaining feedback.